Our friends over at SilencerCo have decided to revive their Dealer Spotlight series, and featured Defender Outdoors to kick it off! SilencerCo’s Dealer Spotlight recognizes NFA dealers that make the suppressor buying experience what it should be. Defender Outdoors prides itself on the ease of purchasing a suppressor and the amount of suppressors we carry in our store.
Defender Outdoors is located in Fort Worth, TX, and offers a wide selection of firearms, ammunition, and shooting sports accessories to private citizens and law enforcement personnel alike. Their stated goal is to provide the best selection, price, and customer service in the industry.
Anyone who has been to Defender Outdoors will can agree on one thing — this place is HUGE – and offers everything a customer needs. The convenience of Defender Outdoors has a somewhat unconventional story behind it. “We basically built the largest indoor gun range in north Texas around our retail store, which is kind of backwards in comparison to the big gun ranges with a little retail store built into it,” said Will James, President of Defender Outdoors.
The largest gun range in north Texas has a lot to offer. The 43,000 square-foot facility has a total of 30 shooting lanes. There are 25-yard lanes allocated for archery and pistol training and 85-yard lanes dedicated to rifles. Aside from firearms training, the range also gives Defender Outdoors a unique approach to sell suppressors. In addition, they have a lounge, a customizable Simunition (non-lethal training ammunition) house, and a simulation (laser shot) system.
“The range allows us to show each suppressor from every brand we carry, which then allows customers to choose what they like the most,” said James. “It is a very hands-on approach. Providing customers with the experience of shooting suppressed is far more effective than telling them they will like it.”
The range isn’t the only thing that makes Defender Outdoors stand out. Their retail space is very open and inviting, with clean lines and product accessibility more like an Apple store – and they have lots of product to show including many more accessories than most NFA dealers. In fact, they encourage their customers to look with their eyes and their hands. Conventional store layouts will get the job done, but an alternate, interactive retail space built around the fundamental basics of life – look, touch, feel, use – will always be more effective.
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